Top 5 Brands of Robot Vacuum Cleaners
1. Roborock Technology
Robot Technology ranked first in both volume and value in the global sweeping robot market in the second quarter. Thanks to Roborock Technology’s perfect global distribution network, its products have shown strong competitiveness worldwide, especially in developed countries where it has been deployed overseas earlier, and its offline channels have obvious advantages over other Chinese manufacturers. It was the first to enter large offline supermarkets with high barriers in the North American market, and quickly improved its brand influence through its own stores. In 2024, the V series and G series products will be significantly upgraded in terms of thin body, navigation obstacle avoidance, hair entanglement, etc., and will continue to increase in volume.
2. Irobot
Irobot’s current main shipments are concentrated in the United States, Japan and Western Europe. With strong brand stickiness, it still has a good performance in the mid-range market. However, its product functions are relatively single, the progress of sweeping and mopping integration is later than that of its competitors, and the high-end production line layout model parameter configuration is weaker than that of its competitors in the same price range. Its market share has continued to decline in recent quarters.
3. Ecovacs
Ecovacs has performed well in the high-end market. In the Chinese market, Ecovacs has remained the number one in terms of shipments for many consecutive quarters. Its advantages in the domestic market are mainly reflected in the offline channel layout. By laying offline sales outlets, it has formed a wide regional coverage and provided sales support for tapping the potential of the sinking market. In the overseas market, Europe is the main area for Ecovacs to go overseas.
4. Xiaomi
Xiaomi is positioned in the entry-level market in Europe and has strong competitiveness in the low- and medium-priced segments. With the help of its numerous product lines and brand influence in its ecological chain, its overseas coverage is wider. In addition to the developed countries, it also has a certain influence in the Asia-Pacific, African and Latin American markets.
5. Dreami
Dreami’s sweeping robot products target the high-end market. In the second quarter, the global average unit price exceeded US$700, the highest among all manufacturers, and it was close to US$800 in the North American market. In recent quarters, Dreami has ushered in rapid growth in overseas markets, especially in Europe, Australia and Southeast Asia. Its flagship model products have maintained a leading position in online channels.
In the second half of 2024, the global robot vacuum cleaner market is expected to ship 10.25 million units, and the full-year 2024 is expected to grow by 7.5% year-on-year. The focus of product performance competition will be on solving the ultra-thin body, bottom lifting height, obstacle crossing height, etc. required to solve the problem of hair entanglement. At the same time, manufacturers will continue to upgrade differentiated products in terms of roller brush anti-entanglement technology and high suction power.